17 May 2019
This year, La Ferme aux Crocodiles is thrilled to be opening for its 24th summer season.
A new creative concept was devised by Yolipop, a communications agency run by Véronique Favrin, located in the nearby region of the Gard. The objective: to modernise the image of this park, the top tourist attraction in the Drôme with 300,000 annual visitors.
Urban poster campaigns, online advertising, social media visibility, relations with local, regional and national media and a new website: all of these aspects were reviewed. Why? To promote La Ferme aux Crocodile as a genuine “Tropical Reserve”.
“We wanted to update La Ferme aux Crocodiles’ image,” says Samuel Martin, the park’s director. “For several years now, we’ve offered a comprehensive tropical experience featuring crocodiles (given that we’re the leading crocodile park in Europe!), lizards, snakes, tortoises and turtles and a wide range of plant species and varieties from the same geographical zones. Thanks to the Yollipop agency and its partners, who worked with us to share their advice and their expertise, we are now able to provide a totally immersive experience in a tropical jungle, transporting visitors to a far-flung place, just 90 minutes from Lyon, Grenoble and Marseille. Featured in all of our communications, this new world can now be experienced by our visitors.”